Newspaper ad sales fall again
Washington Business Journal - by Barton Eckert Staff Reporter
With the depressed state of the overall economy, newspaper ad sales fell 28 percent in the third quarter.
Ad revenue totaled $6.4 billion, according to figures from Arlington-based Newspaper Association of America. It was a narrower decline than the previous period.
Advertising revenue has declined year-over-year for 13 straight quarters killing some newspapers and wiping out thousands of jobs at publications across the country. In the third quarter print advertising sales fell to $5.82 billion from $8.19 billion a year earlier. Sales of online ads dropped 17 percent from the year-earlier period to $623 million.
NAA President and CEO John Sturm said in a statement that the numbers should come as no surprise.
"The broad consensus is that the worst has passed,” he said.
Falling ad sales have forced publishers to seek asset sales, trim sections, slash staff and pare coverage.
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