The coastal Bay of Plenty, one of the country’s top holiday destinations for Kiwis, offers a great mix of accommodation, activities, scenic attractions, culture and top dining experiences.

Whether you’re after adventure, beach life or a bit of indulgence, the Bay of Plenty has all the bases covered. Located along the picturesque Pacific Coast Highway, the region is home to a beautiful landscape in which to enjoy a full range of activities year-round.

The region's main centre is Tauranga, and the coastal suburbs of Mount Maunganui and Papamoa have long been popular with visitors. The region is also home to the heart of the kiwifruit industry in Te Puke, the art-loving town of Katikati, quiet coastal village of Waihi Beach, historic Maketu and the tourist activity centre of Paengaroa.

Choose from water adventures like white-water rafting, kayaking, dolphin encounters, parasailing and jetboating. There’s also skydiving, scenic flights, blokarting (a locally-invented land sailor), horse treks, cultural experiences, golf courses and a variety of gardens and museums to peruse.

The range of accommodation includes waterfront hotels, motels and apartments, holiday parks in great locations and lodges set amongst orchards and hills.

From the beaches and harbour to a thriving kiwifruit industry and Maori culture, the coastal Bay of Plenty is a great holiday destination.