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MARCH 19, 2010, 6:15 P.M. ET

Online Ad Spending Increases In Fourth Quarter

Spending on online advertising in the U.S. increased 4.5% to $7.4 billion in the fourth quarter of 2009, marking its first quarterly growth in a year, according to a report published Friday by IDC, a firm that monitors market trends.

In addition, online advertising increased in 2009 to more than 10% of the overall U.S. advertising market for the first time ever, ...

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