IPL 2010: Red FM’s support for Mumbai Indians
By Agencies
Mumbai: IPL 2010: Red FM’s support for Mumbai Indians: Mumbai’s team, the Mumbai Indians is definitely supported by all the Mumbaikars.
It even has tremendous support from Radio Channel Red FM. In the first year of IPL, Red FM launched a huge campaign which involved changing the brand color and ID to ‘Blue FM’.
Then to take it to the next level, the channel campaigned on a Double Decker bus and displayed its committed support to Mumbai Indians.
They took all the initiatives on-air and on-ground to reach out to Mumbaikars for their support in favor of the home team.
Constant efforts by the radio channel in support of Mumbai Indians, led them to becoming the ‘Most watched team of IPL!’.
In IPL-3, the channel made an innovative move with Star jock Malishka becoming the 12th member of the team, with her own jersey and the works!
Malishka provides the most up to date information on and off the field.