Ricardo Montalban - Chrysler Cordoba Commercial Nov. 25, 1920 - Jan 15, 2009 RIP This is the commercial where most of us mistakenly thought Ricardo said "Rich Corinthian Leather" when he actually ...
Ricardo Montalban - Chrysler Cordoba Commercial Nov. 25, 1920 - Jan 15, 2009 RIP
This is the commercial where most of us mistakenly thought Ricardo said "Rich Corinthian Leather" when he actually said "Soft Corinthian Leather". It was a marketing term invented by Chrysler to help sell cars and who can forget it?
The commercial, itself was very well conceived. If you listen, through the distorted audio, you hear Spanish guitar and mariachi band, along with Ricardo's wonderfully accented sales pitch.
When you bought this car, you weren't just buying a car! You were buying the luxury to be swallowed in seats upholstered with "Soft Corinthian Leather"...
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These were considered "mid-size" "personal luxury cars" in the 1970's, intended to compete with cars like the Chevy Monte Carlo, Pontiac Grand Prix, and Ford Torino. Very nice cars.
we had one of these when i was growing up. the fine corinthian leather seats had metal buckles, and we lived in florida. you got 3rd degree burns getting into the car during the summer.
Those cars WERE small by 70s standards. All Chryslers before that were full sized. The Cordoba appealed to people precisely because it was smaller and got better gas mileage. Our view today is skewed because we're 30 years removed from the inital downsizing of automobiles in the American market. In 1977 they came out with the smaller LeBaron, and in 82 the front wheeldrive Chryslers which were VERYsmall. The Cordoba rode beautifully and had great style. It was a very popular car at the time.
It's from the supple springs used in "Luxury" cars. The slop is tolerating in order to preserve the comfortable ride. Admittedly, you see the same thing in worn out suspensions. I used to love how McGarrett's Mercury did that on Hawaii 5-0.
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Very nice cars.
And he went on for years as a car com sales man.
There is no such thing!